WHAT IF
INVESTORS WERE INCENTIVISED
TO INCLUDE THE ENVIRONMENT
INTO THEIR  VALUATIONS? 


 

eg32.jpg
red arrow.png

THE CLIENT

EG Logo Cloud.png
Arrow.png

 THE CHALLENGE 

There is an shortfall of sustainable companies for large investors, such as pension funds to redivest their funds into. This is primarily due to lack integration between earth science and finacial valuation. 
This self-driven project developed

an ecosytem to  acclerate the the growth of sustainable ventures and shift incentive stuctures. 

Arrow.png

 THE IMPACT 

This project got to final seed stage funding with 3 notable VCs in London.
 

It is a work in progress.
 

eg7.jpg
red arrow.png

 THE PROCESS 

Screenshot 2021-02-21 at 19.29.28.png
eg6.jpg
eg15.jpg

The legal sector in the UK is undergoing massive transformation, not only due to automation and technology, but also due to shifting policy and dramatic work culture stagnation.

Working with LEXIS NEXIS and THOUGHTWORKS, developed a Human-centred strategy based on in-depth ethnographic research and service design. A strategic pivot was created with a potential new selection of digital products to offer to their existing client base.

Arrow.png

 THE DISCOVERY (RESEARCH) 

Through a blend of enthnographic, expert interviews and desk research - deep opportunities for an an emergent solution surfaced.

 ACADEMIC RESEARCH 

eg12.jpg

 MARKET RESEARCH 

eg11.jpg

 VALUE CHAIN ANALYSIS 

 EMPATHY MAPPING 

eg14.jpg
eg20.jpg

 JOURNEY MAPPING AND PAINPOINTS 

eg8.jpg
Screenshot 2021-02-21 at 19.30.26.png
eg21.jpg

 INTERVIEWS & PERSONA'S 

eg19.jpg
eg17.jpg
eg18.jpg
eg22.jpg
red arrow.png

 THE OPPORTUNITY DEFINED 

Through a series of workshops, with a broad range of stakeholder from across the sustainable investment ecosystem a clear narrative was refined and defined. 

eg24.jpg
eg23.jpg
Screenshot 2021-02-21 at 19.35.12.png
eg30.jpg
eg28.jpg
Arrow.png

 THE PLATFORM DESIGN 

Once the direction was clear the design process was continued through a series of concept prototypes. 

THE KEY CONCEPT 

eg32.jpg

 SERVICE ARCHITECTURE 

eg35.jpg
eg36.jpg
eg33.jpg

 SERVICE FEATURES 

eg43.jpg
eg45.jpg
eg41.jpg
eg42.jpg

 ONBOARDING SERVICE BLUEPRINT 

eg40.jpg
red arrow.png

 PROTOTYPING 

In order to validate the collective and complex solution the idea was prototypes with both experts, using a variety of 
methods such as the GV sprint and design probes. Feedback was overwhelming positive.  

 RAPID EXPERT PROTOTYPING 

Screenshot 2021-02-22 at 20.52.50.png

 CONCEPT VALIDATION 

eg50.jpg
Screenshot 2021-02-22 at 22.13.39.png