WHAT IF
INVESTORS WERE INCENTIVISED
TO INCLUDE THE ENVIRONMENT
INTO THEIR  VALUATIONS? 


 

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THE CLIENT

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 THE CHALLENGE 

There is an shortfall of sustainable companies for large investors, such as pension funds to redivest their funds into. This is primarily due to lack integration between earth science and finacial valuation. 
This self-driven project developed

an ecosytem to  acclerate the the growth of sustainable ventures and shift incentive stuctures. 

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 THE IMPACT 

This project got to final seed stage funding with 3 notable VCs in London.
 

It is a work in progress.
 

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 THE PROCESS 

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The legal sector in the UK is undergoing massive transformation, not only due to automation and technology, but also due to shifting policy and dramatic work culture stagnation.

Working with LEXIS NEXIS and THOUGHTWORKS, developed a Human-centred strategy based on in-depth ethnographic research and service design. A strategic pivot was created with a potential new selection of digital products to offer to their existing client base.

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 THE DISCOVERY (RESEARCH) 

Through a blend of enthnographic, expert interviews and desk research - deep opportunities for an an emergent solution surfaced.

 ACADEMIC RESEARCH 

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 MARKET RESEARCH 

 VALUE CHAIN ANALYSIS 

 EMPATHY MAPPING 

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 JOURNEY MAPPING AND PAINPOINTS 

 INTERVIEWS & PERSONA'S 

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 THE OPPORTUNITY DEFINED 

Through a series of workshops, with a broad range of stakeholder from across the sustainable investment ecosystem a clear narrative was refined and defined. 

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 THE PLATFORM DESIGN 

Once the direction was clear the design process was continued through a series of concept prototypes. 

THE KEY CONCEPT 

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 SERVICE ARCHITECTURE 

 SERVICE FEATURES 

 ONBOARDING SERVICE BLUEPRINT 

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 PROTOTYPING 

In order to validate the collective and complex solution the idea was prototypes with both experts, using a variety of 
methods such as the GV sprint and design probes. Feedback was overwhelming positive.  

 RAPID EXPERT PROTOTYPING 

 CONCEPT VALIDATION