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SERVICE DESIGNER
+VENTURE BUILDER
THE CLIENT
ROLE: SERVICE DESIGNER
TEAM: 3 (+1 DESIGN DIRECTOR)
THE CHALLENGE
Following the acquisition of The Belmond Hotel Group, LVMH were looking to redefine what loyalty means for this timeless chain of hotels. The particular pain-point in the guest experience was most often at checkout when the final transactional nature of the process left guests feeling like they were no longer invited to indulge in all the brand had to offer.
THE IMPACT
The service was piloted at their newly launched urban property, The Cadogan Hotel. It encouraged local tourism and allowed the hotel to foster a sustainable ecosystems of partnerships in the area in order to increase operational efficiency - whilst improving Net-Promoter Score.
THE PROCESS
The legal sector in the UK is undergoing massive transformation, not only due to automation and technology, but also due to shifting policy and dramatic work culture stagnation.
Working with LEXIS NEXIS and THOUGHTWORKS, developed a Human-centred strategy based on in-depth ethnographic research and service design. A strategic pivot was created with a potential new selection of digital products to offer to their existing client base.
THE DISCOVERY (RESEARCH)
Using a blend of stragetic research, guest interviews and competitive benchmarking the problemscape was investigated and defined.
MARKET RESEARCH
BUSINESS NEEDS
VALUE CHAIN ANALYSIS
INDUSTRY SIGNALS
INTERVIEWS & PERSONA'S
JOURNEY MAPPING AND PAINPOINTS
THE OPPORTUNITY DEFINED
As the insights from the journey mapping and guest interviews became clearer and actionable opportunity was defined.
THE CUSTOMER EXPERIENCE DESIGN
With a clear strategy in place we were able to begin the
co-creation of what a preferrable future for Lexis Nexis
may look like.
THE KEY CONCEPT
SERVICE INTERVENTION
IMPROVED GUEST EXPERIENCE JOURNEYS
SERVICE TOUCHPOINTS
THE BUSINESS CASE
Through a series of ideation methods, including speculative future scenario planning and implication based backcasting we developed a clear concept which was adopted into the longterm product roadmap.
A SIMPLE MODEL
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