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SERVICE DESIGNER
+VENTURE BUILDER
WHAT IF
LEGAL PROFESSIONALS
COULD OUTPACE AUTOMATION AND LEARN TRANSFERABLE SKILLS AT THE SAME TIME?
THE CLIENT
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THE CHALLENGE
The legal sector in the UK is undergoing massivetransformation, not only due to automation and technology, but also due to shifting policy and dramatic work culture stagnation.
THE IMPACT
A strategic new service was integrated into the product roadmap.
New internal innovation processes where adopted based on the process trialled during this project.
THE PROCESS
The legal sector in the UK is undergoing massive transformation, not only due to automation and technology, but also due to shifting policy and dramatic work culture stagnation.
Working with LEXIS NEXIS and THOUGHTWORKS, developed a Human-centred strategy based on in-depth ethnographic research and service design. A strategic pivot was created with a potential new selection of digital products to offer to their existing client base.
THE DISCOVERY (RESEARCH)
Through a blend of enthnographic, expert interviews and desk research - deep opportunities for radical improvement surfaced
INTERVIEWS
MARKET SIGNALS
STAKEHOLDER MAPPING
USER MAPPING
JOURNEY MAPPING AND PAINPOINTS
THE OPPORTUNITY DEFINED
Once we became to cluster insights and synthesise them, a clear opportunity human-centred opportunity could be articulated.
THE STRATEGY DESIGNED
With a clear strategy in place we were able to begin the
co-creation of what a preferrable future for Lexis Nexis
may look like.
SHIFT IN LONG TERM TARGET USERS
ORGANISATIONAL REDESIGN
SERVICE STRATEGY
THE CONCEPT DELIVERED
Through a series of ideation methods, including speculative future scenario planning and implication based backcasting we developed a clear concept which was adopted into the longterm product roadmap.
THREE NEW SERVICE FEATURES
ONE - TRACABLE UPSKILLING
TWO - PREDICTIVE DATAMAPPING
THREE - GAMIFIED USER-DRIVEN FORUM
IMPROVED END-TO-END USER JOURNEY
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